Thursday, February 4, 2010

RVSN and Aethra

Sorry for the lapse in posts..I'm quite busy in my new job and very little time to post...but I saw this one today and I had to post it:

http://www.marketwatch.com/story/radvision-to-acquire-selected-assets-of-aethra-2010-02-03?siteid=nbkh


On first glance, it makes sense.  Aethra currently oem's RVSN mcus.   RVSN is close to losing big OEM partners:  LS and CSCO.  (both should stop this year)  


Doing the deal is probably pretty good for both companies as it blends together and creates an end to end company. And, as well, since Aethra already knows how to sell RVSN, its pretty easy.  They are relatively close to each other:  Italy & Israel.  


The only issue is that the new combined company needs badly to put together a credible sales force.  They don't have the number of bodies that are needed to make it work.  

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