TAA is unique in that it has one distributor in the US, KBZ. Wow...thats a lot of risk for KBZ. They could turn up roses if Cisco leaves them... and it could turn up pretty bad if CSCO dumps them. Talk about a dicey situation.
Resellers I think are going to turn up different. Here's whats I'd do if I was making decisions... I'd start off by leaving things alone for the first 3-6 months and only allowing TAA certified resellers to sell the product. I'd develop a ATP program just for Tandberg and I'd try to get existing TAA resellers to get ATP certified. I'd promote to my existing Cisco resellers that if they want to sell TAA, they need be ATP certified for TAA.
Here's one thing for sure... TAA & CSCO need the expertise of the current TAA reseller community. They also want to add on new resellers...the existing CSCO ones... but, they need to be careful and not add on CSCO partners that dont know video. And..that is alot of them.
I know this because 1) CSCO recently told me this... and 2) I've gone into help tons of CSCO resellers that blew up even simple video conferencing installs of PLCM and TAA.
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